Videos are a great way for small businesses to market themselves on social media, and most platforms have an optimal aspect ratio to create a better experience for their mobile friendly users. Here are some instances where you might want to crop your video: Fortunately, cropping your own videos is one of the easiest ways to achieve a professional feel, even when recording video with a smartphone. This is why numerous small business owners and marketing teams have had to turn to themselves for editing their own marketing materials rather than hiring a professional editing team. According to a recent survey of 400 small business owners conducted by the Freshbooks Communication and Research Team, over a third of respondents state that they were coping with a severe loss of income as a result of the pandemic. However, for many small businesses much of the branding, marketing, video creating, and editing must happen in-house. Hiring a high quality visual designer can take your product videos and lifestyle ads to the next level. There are many ways that professional video editors use effects to make videos that tell a story in a compelling and engaging manner. In order to make your next video look like you used high quality camera equipment, you might need to crop your video. Whether that’s commemorating a friend’s birthday or making Instagram Stories for your small business, it’s easy to whip out a phone and start recording. Today’s smartphone cameras are almost as good as any digital camera when it comes to shooting videos and footage. In fact, 70% of marketers in 2021 say that videos help improve ROI.

Posting videos on social media is a great way for small businesses to advertise new products and share news about their brands.

How to crop vertical video in imovie